Branding From The Heart: How to Build an Authentic Brand That Connects With Your Audience

Learn how to build a brand that connects with your ideal customer, generates more qualified leads, and closes more sales.

Course curriculum

1. Introduction Video
2. Welcome to Branding From the Heart: How to Build an Authentic Brand That Connects with Your Audience
1. What is Branding?
2. Chapters 1 & 2 Handout
3. Lesson Highlights
1. Building a Strong Foundation
2. Lesson Highlights
1. Your Mission Statement
2. Chapter 3 Handout
3. Lesson Highlights
1. Brand Values
2. Chapter 4 Handout
3. Lesson Highlights
1. Brand Positioning Statement
2. Chapter 5 Handout
3. Lesson Highlights
1. Value Propositions
2. Chapter 6 Handout
3. Lesson Highlights
1. Audience Segmentation
2. Chapter 7 Handout
3. Lesson Highlights
1. Elevator Pitch
2. Chapter 8 Handout
3. Lesson Highlights
1. Personality and Tone
2. Chapter 9 Handout
3. Lesson Highlights
1. Brand Story
2. Chapter 10 Handout
3. Lesson Highlights
1. Tying It All Together
2. Lesson Highlights
3. Brand Foundations Document

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